Britons were already able to enjoy a limited selection of American television content through iTunes, BBC is now the first British content provider.
The deal was announced Tuesday, and programs will be available for 1.89 pounds per episode. Programs to be offered include Life on Mars, Little Britain, and Spooks.
No immediate announcement was made whether the British broadcaster will eventually make its content available outside of the country. Distribution has become a key focus for the BBC over the past year, as evidenced by its iPlayer initiative. In operation since July of last year, the free on-demand video streaming service has proven to be a hit with 3.5 million programs streamed in the two weeks following its full launch in December. The process that the BBC uses to make videos available is slightly different from its US counterparts. Instead of making videos available the day after they air as US providers do, shows appear on iPlayer first, before they are available on iTunes.
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